Mr. Scott Guillebeau is a qualified business coach. After setting up his website and social media profiles, he was set to begin working with his first clients. He began with a lot of enthusiasm. First things first: marketing. He decided to try email marketing first. He made a list of the companies that he hoped to work with, and crafted some emails. He sent them out on Saturday night. After resting over the weekend, he could not wait to see whether he would have any responses. Patient, he checked his email every day. By Friday, there was not a single response. It was going to be a hard road to success.
Determined not to give up, Mr. Guillebeau decided to leverage LinkedIn. He searched the websites of the companies he hoped to work with and sought to reach out to the employees. After sending out as many InMails as he could, he got two responses. One of the potential clients agreed to meet him the following week. Maybe he was beginning to get a glimpse of this whole internet marketing thing after all.
After meeting the client and spending an hour with them, he was sure that he had managed to successfully get a first client. The client promised to get back within three business days. These were probably the three most anxious days of his life. Excited that his strategy worked, it was simple: rinse and repeat. When the third day came, he was dejected at the news. No work. But hadn’t Jake assured him that all he needed was internet marketing? Wasn’t that what he was using? He had to see Jake. The meeting was insightful, and he could not wait to call a local Oklahoma City SEO agency.
Mr. Guillebeau was thrilled at how much he had needed the services of such an SEO agency. They were so up to date. He would never have imagined how long it would have taken him to learn all those things.
One of the things that intrigued Mr. Guillebeau was the fact that he was able to understand and see his business as a YMYL (your money your life). These are websites that improve the life and money of users. Google needs these websites to have expert opinion and content.
Mr. Guillebeau was fascinated. He was an expert, a business coach. All he needed was to write about his expertise and put it up on the website, right? He was shown how to search for keywords that his users were looking for and craft content around them. He was also shown how to distribute them throughout his content. To ensure that his business ranked high on search results, he was advised to approach other business coaches and ask them to create even more expert content. Success has never been nearer. He was also taught the importance of long tail keywords, those that were more specific, for instance, ‘Business coaches in Oklahoma City, Oklahoma.’
Other SEO aspects
Mr. Guillebeau began to implement what he had already done. He discovered that this was the less technical bit. Other jargons like backlinks, canonicalization, and anchor text were best left to the experts. Two years later, Mr. Scott Guillebeau still does not know so much about Internet marketing. He left the SEO agency to do what they know best, and he concentrated on his expertise too. Two years later, he is a reputable business coach in Oklahoma City.